10 Simple SEO Tips You Can Do Today To Boost Your Website’s Engagement on Google

If you’ve got a website but feel like nobody’s actually seeing it, you’re not alone. SEO (Search Engine Optimisation) can seem like this big, complicated thing, but honestly, there are plenty of small, straightforward steps you can take yourself to start showing up more on Google.

These are 10 simple SEO tips that you can do today—seriously, today—that can help get your website in front of more people and bring in better engagement.

1. Tidy Up Your Page Titles & Meta Descriptions

Your page titles and meta descriptions are what show up on Google when people search for something related to your site.
Keep your page titles short, clear, and to the point. Try to stay under 60 characters if you can. For your meta description (the little snippet below the title), just write something natural and inviting that explains what the page is about. It doesn’t have to be fancy, just helpful!

2. Use Keywords Naturally

This one still matters, just don’t overdo it! Think about what people would actually type into Google to find your page. Use those words naturally in your headings, body text, and even image alt text if it makes sense.
Free tools like Ubersuggest or Google Keyword Planner can help you spot ideas, but honestly, sometimes just using common sense works well too.

3. Speed Up Your Website

Nobody likes a slow website. Plus, Google pushes fast sites higher up in search results.
A few quick ways to speed yours up:

• Compress your images.

• Cut down on unnecessary plugins if you’re using WordPress.

• Choose a simple, lightweight theme.

You can also pop your website into PageSpeed Insights to get tips.

4. Link Your Pages Together

Internal links are a quick win that most people forget.
If you’ve got multiple pages or blog posts, link them together where it makes sense. This helps your visitors easily move around your site, and it also tells Google which pages matter most.

5. Refresh Old Pages & Blog Posts

If you’ve got older blog posts or pages sitting there collecting dust, give them a refresh.
Update any outdated info, check for broken links, and maybe add in some new keywords if they fit naturally. Google loves fresh, relevant content.

6. Don’t Forget Alt Text on Images

Alt text is mainly for accessibility, but it also helps with SEO.
When you upload an image, just add a short description of what’s in it. Bonus points if you can naturally work in a keyword. This can also help you get found through Google Images.

7. Start Blogging (If You Haven’t Already)

I know, blogging feels like a chore sometimes. But honestly, it’s still one of the best ways to get organic traffic.
Just focus on writing helpful posts that answer questions people might have about your industry or service. And no, you don’t need to write novels, just keep it useful and straightforward.

8. Make Sure Your Site Works on Phones

This one’s non-negotiable. Most people are browsing on their phones these days, and Google ranks mobile-friendly sites higher.
Check your site on your phone and make sure it:

• Loads fast

• Has easy-to-tap buttons

• Looks clean and uncluttered

9. Build Backlinks (The Right Way)

Backlinks, links from other sites pointing to yours are still a huge ranking factor.
Easy starting points:

• Ask local businesses or people you’ve worked with to link to your site.

• Submit your site to relevant directories.

• Create genuinely helpful blog posts that others naturally want to share.

10. Set Up Google Search Console

If you only do one thing from this whole list, make it this.
Google Search Console is a free tool that lets you see what keywords people use to find your site, flag up any issues, and keep track of your search performance. It’s honestly brilliant once you get the hang of it and it’s not as complicated as it sounds.

Want Some Help?

These tips are a great starting point, and they’ll definitely help if you stick with them. Consistency with SEO is everything. SEO is an ongoing process that works best with a bit of long-term strategy.

If you’d rather save yourself the hassle, I offer both once-off SEO audits and ongoing SEO support. I can help you fine-tune your site, find hidden opportunities, and get you ranking higher on Google without the jargon or headaches and saving you a huge amount of time.

If that sounds helpful, drop me a message and we can chat about it!

All the best,

Luke