Why Ongoing SEO Is Key for Irish Businesses

Ongoing SEO helps your website rank, stay visible, and grow traffic. From audits to monthly plans, here's why you need more than just a launch boost when your site is first completed.

One thing I’ve noticed a lot over the past year is how many people put loads of effort (and money) into getting a website built, but then forget about SEO after it goes live. And I totally get it, once the site is up, it feels like the job’s done. But if you want people to actually find your site, ongoing SEO is kind of essential.

I’ve done a fair few SEO site audits where the website looks great but doesn’t rank anywhere near page one. Not because anything is broken, but because nothing’s really been updated or optimised since launch. The thing is, Google rewards fresh, relevant content and penalises sites that sit still for too long.

SEO is a long game, not a one-off fix.

It’s a bit like fitness. You don’t get strong from going to the gym once. Same with SEO, it needs consistency. That means updating your content, keeping your keywords fresh, improving your page speed, and making sure everything still works well on mobile.

Some of the things I help clients with include:

• One-off SEO audits (great if you just want a sense-check and action plan)

• Full site optimisation (for new or existing sites)

• Monthly SEO management (ongoing work to help grow traffic and rankings)

It doesn’t have to be a big, expensive commitment either. I’ve got flexible options depending on what stage your business is at. Whether you're based in Dublin or anywhere else in Ireland, I’d be happy to take a look and see what’s possible.

If you’ve already got a site and want to know how it’s performing, or if SEO just sounds like a confusing mess, drop me a message. I’ll explain it in normal language and give you my honest advice.

All the best,

Luke