Web Design
Bikes & Barre
Ranelagh, Dublin 6
16 Pages | 3 Weeks
About Project:
Bikes & Barre is a wellness brand founded by a passionate team with a shared vision: to build a unique fitness sanctuary in Dublin that blends movement, mindfulness, and community. Their concept goes beyond traditional training offering barre, yoga, and cycling classes alongside retreats, events, and a strong social culture. Inspired by the refined atmosphere of Perpetua and the exclusive community vibe of Soho House, Bikes & Barre aims to redefine what a fitness studio can be. It’s not just about physical health, but about connection, balance, and well-being. I was brought on board to translate this vision into a digital space - one that would reflect the brand’s clean, elevated identity and serve as a hub for its growing community.
Ideation and Result:
The website needed to communicate not only the fitness offerings but the lifestyle Bikes & Barre promotes. I focused on creating a refined, modern interface using a minimalist design language - clean lines, muted tones, and elegant typography that echoed the studio's brand ethos. The layout guides users effortlessly through key sections: class schedules, wellness retreat bookings, studio membership details, and community events. I incorporated smooth transitions and intuitive navigation to reflect the flow and calmness of a barre or yoga session. Copywriting and visual choices emphasized the community-first approach inviting users not just to train, but to belong. Imagery played a central role, showcasing serene retreats, group workouts, and relaxed social moments post-session, reinforcing the idea that wellness is as much about connection as it is about movement. The final result is a website that captures the essence of Bikes & Barre: a premium, welcoming, and inspiring space that mirrors the physical studio and positions the brand for exciting future growth.
